Our Wave Brand & Presskit

We want to make it easy for you to have the correct version of our logo, colors, and images for your needs.

Logos

Our logo is often the first and most memorable interaction someone will have with our brand. It has been precisely drawn for optimum visual balance. It is critical that the correct logo file be used to our specifications described below.

If your audience isn't familiar with Our Wave, we recommend using our full primary blue logo.

If your audience is familiar with Our Wave, you may want to use the mark on its own.

Download all logos
Our Wave Primary Blue Logo

Primary Blue Logo

Our Wave Primary Blue Logo

Primary Blue Logo

Our Wave Primary Blue Mark

Primary Blue Mark

Our Wave Dark Blue Logo

Dark Blue Logo

Our Wave Dark Blue Logo

Dark Blue Logo

Our Wave Dark Blue Mark

Dark Blue Mark

Our Wave White Logo

White Logo

Our Wave White Logo

White Logo

Our Wave White Mark

White Mark

Do’s and Don’ts

Please treat our logo with respect. There are a number of things that should never be done to our logo, a few of which are illustrated below. In brief: never alter our logo in any way.

Don't use the mark in a word

Don't compress or distort the logo

Don't use any color other than blue, dark blue, or white for the logo

Don't use a different typeface for the wordmark

Don't use the wordmark without the logomark

Don't use the mark in an illustration

Don't redraw the mark

Don't alter the mark in any way

Don't Example #1
Don't Example #2
Don't Example #3
Don't Example #4
Don't Example #5
Don't Example #6

Brand Colors

Color is a strong brand identifier - it provides contrast and helps define hierarchy. We believe that color should be used boldly, but appropriately, to make content the clearest. Always use the exact color values as listed below.

Sunrise Orange

Use for sunrise gradient

rgb
rgb(237, 191, 131)
hex
#EDBF83
cmyk
0  19  45  7

Sunrise Yellow

Use for sunrise gradient

rgb
rgb(242, 226, 160)
hex
#F2E2A0
cmyk
0  7  34  5

Wave Primary Blue

Use for text & illustrations

rgb
rgb(77, 112, 140)
hex
#4D708C
cmyk
45  20  0  45

Wave White Blue

Use as content background

rgb
rgb(240, 245, 247)
hex
#F0F5F7
cmyk
3  1  0  3

Wave Light Blue

Use as content background

rgb
rgb(198, 216, 229)
hex
#C6D8E5
cmyk
14  6  0  10

Wave Medium Blue

Use as content background

rgb
rgb(158, 190, 216)
hex
#9EBED8
cmyk
27  12  0  15

Wave Dark Blue

Use for text & illustrations

rgb
rgb(68, 86, 108)
hex
#44566C
cmyk
37  20  0  58

Color Distribution

Of equal importance to our color values is how they are used in relation to one another. We rely heavily on our primary gradient, and use our cascading blue values to designate content hierarchy.

Press Images

We prefer to be represented in media with our most current look. If you are looking for an image that describes Our Wave and our work culture, feel free to use any of these photos that we've already taken.

Download all images
Kyle Linton - Executive Director

Kyle Linton

Executive Director

Brendan Michaelsen - Chief Technology Officer

Brendan Michaelsen

Chief Technology Officer

Cathy Gomes - Director of Outreach

Cathy Gomes

Director of Outreach

Erica Holmsen - Director of Design

Erica Holmsen

Director of Design

Jacob Bartlett - Director of UX Research

Jacob Bartlett

Director of UX Research

Rachel Curran - Director of Advocacy

Rachel Curran

Director of Advocacy

Marissa Kern - Director of Engagement

Marissa Kern

Director of Engagement

Laura Sinko - Director of Research and Evaluation

Laura Sinko

Director of Research and Evaluation

Alexa DeFalco - Director of Development

Alexa DeFalco

Director of Development

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